Half cup bras suit a wide range of bust shapes and sizes. Half Cup bras can also feature a side support that creates an added ‘pop’ to the top of your bust. The idea of a half cup is that it lifts your bust from the underneath. When a half cup bra is fitted correctly, you will be amazed at how full your bust can look. Half Cup Bras are a great tool used by our fitters to create fullness in the bust that may have been lost due to a number of reasons. Similar to a balconette style bra, a half cup has a squared off neckline but the top of the cup is even more cut away, so that empty pocket is no longer there to be filled. Weight loss, breastfeeding are two main reasons why you may have lost that fullness in the top of the bust. You might notice that you will go to put on your old style bras and there is an emptiness at the top of the cup that you no longer fill, half cups will work for you.