Primadonna bras are renowned for combining luxury, support, and exceptional fit. For over 25 years, Primadonna has been one of the most requested brands in DeBra's fitting rooms, loved by customers for its ability to deliver beautiful design without compromising on comfort or support.
Known for its premium fabrics, intricate detailing, and outstanding fit for fuller busts, Primadonna has earned a reputation as one of the world's leading luxury lingerie brands. In this guide, we'll explore the history of Primadonna, what makes the brand so special, and some of our fitters' favourite styles.
The History of Primadonna
Primadonna's origins date back to 1865, when a small atelier specialising in corsetry and lingerie opened in Germany. From the beginning, the focus was on creating high-quality garments for women with fuller busts – something that remains central to the brand today.
In 1990, Primadonna became part of Belgian lingerie company Van de Velde, allowing the brand to continue evolving while maintaining its reputation for exceptional fit, craftsmanship, and support. Today, Primadonna is recognised worldwide as one of the leading luxury lingerie brands for fuller busts, with collections available in an extensive range of sizes and styles.
Why Women Love PrimaDonna
While the beautiful fabrics and detailing often attract customers initially, it's the fit that keeps them coming back.
Primadonna has built its reputation on creating bras that support fuller busts without looking overly practical or bulky. Customers consistently tell us they love the combination of comfort, uplift, shape, and luxurious finishes. It's one of the few brands that manages to feel genuinely premium while still delivering the support many women need every day.
Whether you're looking for an everyday bra, a special occasion piece, or simply a bra that makes you feel incredible when you put it on, Primadonna has become a trusted favourite among both our fitters and our customers.
Primadonna's Commitment to Quality
The secret behind a Primadonna bra lies in the attention to detail. Each design is carefully engineered to balance comfort, support, and aesthetics, with every component working together to create the finished result.
The brand is known for its high-quality materials, innovative construction techniques, and meticulous approach to fit. It's this commitment to quality that has helped Primadonna maintain its reputation as one of the most respected names in luxury lingerie for over 150 years.
As former creative director Karel Van de Velde famously said:
"The difference between good and perfect is 1mm."
How to Measure for a Primadonna Bra?
Achieving the perfect fit is essential when it comes to getting the most from your Primadonna bra. While size charts can provide a useful starting point, fit can vary between styles, shapes, and individual body types.
If you're unfamiliar with Primadonna sizing, consult the sizing chart below. Unlike many other brands, Primadonna uses single-cup sizing rather than double-cup sizing, allowing for a more precise fit across the range.
For the most accurate fit, we always recommend a professional bra fitting. Our experienced fitters can help determine the right size and style for your shape, whether you visit us in-store, book a virtual fitting, or speak with us over the phone.
DeBra's Fitters Favourite Primadonna styles
Admit it or not, we all have our favourites, and DeBra's fitters openly express theirs, especially concerning Primadonna. We are presenting our curated list of Primadonna favourites, guaranteed to elicit a wow factor from everyone. Be sure to consult our Primadonna sizing chart if you're unfamiliar with the brand's sizing – unlike most bras, Primadonna doesn't utilise double cup sizes.
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The Primadonna Madison Underwired Full Cup Bra is a true classic and one of the brand's most beloved styles. Designed for exceptional everyday comfort, its three-piece cup construction provides beautiful lift, support, and a rounded silhouette.
Delicate lace detailing at the neckline and straps adds a feminine touch, while the signature check pattern keeps the look fresh and timeless. It's a bra that perfectly demonstrates why PrimaDonna has become synonymous with luxury and support.
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The Primadonna Montara Plunge Bra has quickly established itself as one of our favourite plunge styles. Combining comfort, support, and modern styling, it's easy to see why this bra has become a bestseller.
The lower cup features smooth, opaque fabric, while the upper cup showcases beautiful stretch lace that creates a flattering neckline and a touch of natural cleavage. Feminine, comfortable, and easy to wear, Montara is a style many customers fall in love with after the first fitting.
- The Primadonna Twist Twist Side Padded Balconette Bra is a true modern classic
that balances clean lines with exceptional support. The smooth moulded cups create a beautifully rounded shape under clothing, while the graphic stretch lace adds subtle sophistication.
A cleverly designed side section helps create a smooth silhouette and gentle forward projection, making it a favourite for customers looking for a polished everyday look. Seamless under clothing yet beautifully detailed, Twist Side proves that practical can still feel luxurious.
Why Primadonna Continues to Stand Out
With more than 150 years of heritage behind the brand, Primadonna continues to set the benchmark for luxury lingerie designed for fuller busts.
What truly sets Primadonna apart isn't just the beautiful fabrics or intricate detailing – it's the way the bras make women feel. Supportive, comfortable, confident, and elegant all at once.
For many of our customers, a Primadonna bra becomes the bra they compare every other bra to.
Need help?
Not sure where to start? That's where we come in.
For over 25 years, professional bra fitting has been at the heart of what we do. Whether you're new to Primadonna or already a loyal fan, our experienced fitters can help you find the styles and sizes that work best for your body.
DeBra's proudly stocks bras in sizes 6–36 and cup sizes A–LL, with expert advice available every step of the way.
We offer complimentary In-Store Fittings, Virtual (Zoom) Fittings, phone consultations, and support via Live Chat, so expert guidance is always within reach.
Book your complimentary In-Store Fitting Appointment or a Virtual Fitting Appointment, or if you have a question, you can contact our customer service team during business hours through Live Chat, which can be found in the bottom right hand corner of the website.