About Us


Our Mission

Our mission is to provide women with correctly fitted bras that are beautiful, comfortable, and affordable. We all owe it to ourselves to look and feel beautiful. Our experienced Fitting Consultants are always in-store or on live chat and ready to help.

Our Founder

DeBra's is a business founded by Debra Kinney in the year 2000. Since its humble beginnings, DeBra's has earned its credibility as a leading lingerie store. We are not just any store; we are a store that goes the extra mile to cater to the fuller busted woman.

We specialise in in-store and virtual professional fittings (via zoom) for those who cannot travel to one of our stores. Our personalised service is second to none. DeBra's prides itself on holding the most extensive range of bras and swimwear for every body.

"We understand what our customers want from a bra because we wear them too" – Debra (founder)


Our Beliefs

Our product range does not stop with bras; we stock a wide range of quality swimwear, sportswear, lingerie, and maternity bras. From sizes 6-36, A-K cup. Having a fuller bust does not mean that you must settle for unfashionable, ill-fitted, and unsupportive bras. We go above and beyond and are honoured to include two Specialist Fitters in mastectomy and prosthesis fittings at our Penrith store. 

We all have a beauty

Over the years, we have been touched by thousands of women who shop with DeBra's. Women who have allowed us to make a difference in their lives. No matter your shape or size, we all have a beauty that deserves to be expressed. We view every day as an opportunity to make a difference in how people look at themselves and feel in their skin.


Meet the DeBra’s Team


We love what we do

Our experienced fitters are always in-store or on live-chat and ready to help. Appointments are required for a mastectomy or prosthesis fitting.

We love what we do and take pride in the service we provide.


Our Passion

We're also passionate about women's health. We know that for the fuller busted women, wearing a bra is a non-negotiable everyday task. Yet the process of getting a bra on and off can be highly challenging for women who may be:

  • Recovering from surgery
  • Experiencing shoulder pain and upper body discomfort
  • Injured with limited mobility
  • Suffer from aches and pains caused by having a bigger bust

Our Partners

To help support these women with innovative bra solutions, we have partnered with allied health professionals across Australia. Through these partnerships, we can introduce women to suitable bras to support their recovery.

Visit our partner's page to find out more.