About Us
Our Mission
Our mission is simple: to help women find bras that are beautiful, comfortable and correctly fitted.
We believe every woman deserves to look and feel good in what she wears. Our experienced Fitting Consultants are here to provide personalised advice and support, whether you're visiting us in-store or connecting with us through live chat.
Our Founder
DeBra's was founded by Debra Kinney in 2000. What began as a humble business has grown into a trusted lingerie specialist known for its personalised fitting service and extensive range.
From the beginning, Debra recognised that women with fuller busts often struggled to find bras that were comfortable, supportive and stylish. DeBra's was created to help change that.
Today, we specialise in professional In-Store and Virtual Fittings, helping customers find the right size and style for their individual shape, lifestyle and needs. We offer an extensive range of bras and swimwear, alongside lingerie, sportswear and maternity products.
“We understand what our customers want from a bra because we wear them too.”
— Debra Kinney, Founder
Our Beliefs
We believe having a fuller bust should never mean settling for bras that are unfashionable, uncomfortable or unsupportive.
Our range extends beyond bras to include quality swimwear, sportswear, lingerie and maternity products, with sizes ranging from 6–36 and A–LL cup, depending on the brand and style.
We also provide specialist mastectomy and prosthesis fittings at both our Penrith and Gold Coast stores, helping customers find products suited to their individual needs.
Every Body Deserves to Feel Beautiful
Over the years, we've been fortunate to meet so many women who have allowed us to be part of their fitting journey.
Whether you're discovering your correct size for the first time, looking for something that feels more comfortable, or simply wanting to find a style you love, we believe every woman deserves to feel confident in her body.
No matter your shape or size, every body deserves to feel beautiful.
We love what we do
We love what we do, and we're proud of the personalised service we provide to our customers.
Our experienced Fitting Consultants are here to help you find the right fit, whether you're visiting us in-store or connecting with us through our Virtual Fitting service from the comfort of your own home.
Appointments are recommended for both In-Store and Virtual Fittings, although walk-ins are welcome for in-store fittings. Appointments are essential for mastectomy and prosthesis fittings.
Our Passion
We're passionate about women's health and understand that finding the right bra can be particularly challenging for women experiencing changes to their body. For women with a fuller bust, putting on and taking off a bra can be difficult, particularly when they are:
- - Recovering from surgery
- - Experiencing shoulder pain and discomfort
- - Injured with limited mobility
- - Experience pain caused by a bigger bust
That's why we're committed to helping women find products that work for their individual needs.
Our Partners
To support women looking for innovative bra solutions, we have partnered with allied health professionals across Australia.
Through these partnerships, we can help introduce women to suitable bra solutions that may support their individual needs, including during recovery.
Visit our partner's page to find out more.