Primadonna

Primadonna Bras & Lingerie

Primadonna is a Belgian luxury lingerie brand—winner of many international awards and, more importantly, our customers’ votes. With over 150 years of refining and perfecting, Primadonna is renowned for its unparalleled craftsmanship, fitting bra expertise, and its ability to help you find the perfect fit for fuller busts.

Made of high-quality components—luxurious European fabrics, flexible padded wires, and amazingly comfortable straps—Primadonna delivers outstanding performance without compromise. From everyday support to a flattering push up bra that adds lift and shape, you’ll finally enjoy a style that is chic, comfortable, and super supportive all in one.

Commenting on the price premium for Primadonna, our customers and fitters agree: it makes perfect sense once you have a Primadonna bra on—the difference in comfort, shape, and look is tangible. The longevity of these bras is exceptional; with proper care, Primadonna will outlast most brands we know.

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