For over 25 years, DeBra's has helped women find bras that fit, support, and feel great to wear. Few brands have earned a reputation in our fitting rooms quite like Panache. Known for its exceptional fit, reliable support, and beautiful designs, Panache has become one of the world's most trusted names in fuller-bust lingerie.
This guide explores the history of Panache, what makes the brand so popular, and the styles our fitters recommend time and time again.
The History of Panache
Established in the United Kingdom in 1982, Panache began as a family-run lingerie business with a focus on creating better-fitting bras for women who needed more support. Over four decades later, the brand has grown into one of the world's leading names in fuller-bust lingerie, offering bras, sports bras, swimwear, and wire-free styles across an extensive size range.
Since launching the iconic Panache Superbra in 1989, the brand has built its reputation on combining technical expertise with stylish, wearable designs that help women feel comfortable, confident, and supported every day.
Why Our Fitters Love Panache
Panache is one of the brands our fitters reach for most often because it consistently delivers reliable support across a wide range of shapes and sizes.
Whether a customer is looking for an everyday bra, a sports bra, a plunge style, or a fuller-coverage option, Panache has built a reputation for combining excellent fit with beautiful design. The brand's commitment to quality fabrics, thoughtful construction, and innovative engineering has helped make it a favourite among both our fitters and our customers.
Many women discover Panache because they're looking for more support. They stay because they realise they don't have to sacrifice style to get it.
How Does Panache Sizing Fit?
Panache generally fits true to Australian sizing, and we've already converted all Panache styles on our website into standard AU sizes to make shopping easier. In most cases, customers can shop their usual DeBra's size with confidence.
That said, sizing is only part of the equation. Different Panache styles are designed for different breast shapes, support needs, and outfit preferences, which is why a professional fitting can make such a difference.
For over 25 years, bra fitting has been at the heart of what we do. Whether you're shopping Panache for the first time or looking for your next favourite style, our experienced fitters can help you find the right size and shape for your body. We offer complimentary fittings in-store, by phone, or via Zoom, making expert advice accessible wherever you are in Australia.
DeBra's Fitters Favourite Panache styles
Everyone has their favourites, and DeBra's fitting consultants are no exception! We inquired about their preferred Panache bra styles and the reasons behind their choices. Below are our experts' chosen designs that will elevate your entire wardrobe.
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The Ana Plunge Bra is one of Panache's most-loved styles and a consistent bestseller both at DeBra's and internationally.
Featuring supportive three-piece cups, stretch lace, and powermesh wings, Ana accommodates a wide range of breast shapes while creating a rounded, uplifted silhouette. The plunge neckline makes it a favourite under lower-cut outfits, while the supportive construction ensures it remains practical enough for everyday wear.
It's one of those rare bras that combines comfort, support, and versatility beautifully.
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Introduced in the early 2000s, the Envy Balconette Bra has become a true icon within the fuller-bust lingerie world.
Its rigid four-piece cup construction and supportive powermesh wings provide exceptional lift, shaping, and stability. The Envy is particularly popular in our fitting rooms because it works so well for many different breast shapes and often helps achieve that sought-after flat centre gore and secure fit.
Finished with Panache's signature jacquard fabric and delicate floral lace, it's a style that continues to earn its place as a customer favourite year after year.
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The Panache Allure Full Cup Bra has quickly become one of the most recommended Panache styles in our fitting rooms.
Designed to provide exceptional support without compromising on style, Allure combines strong full-cup coverage with beautiful lace detailing and a modern, contemporary look. The supportive construction delivers fantastic lift, shape, and containment, making it a particularly popular choice for fuller busts.
For many customers, Allure offers the perfect balance between everyday practicality and feeling just that little bit special.
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No Panache guide would be complete without mentioning the award-winning Panache Sport Power Moulded Sports Bra.
Scientifically proven to reduce bounce by up to 83%, this high-impact sports bra is a game changer for women who want support during exercise without sacrificing comfort. Seam-free moulded cups encapsulate each breast individually, helping create a natural shape while significantly reducing movement.
With padded straps, breathable fabrics, and a racerback conversion option, it's easy to see why this remains one of the most trusted sports bras on the market.
Why Panache Continues to Stand Out
What sets Panache apart isn't simply the extensive size range or beautiful designs. It's the brand's ability to consistently deliver support, comfort, and confidence across so many different styles.
Whether you're shopping for an everyday bra, a sports bra, or a special occasion style, Panache has built a reputation for helping women feel supported without compromising on fit, function, or aesthetics.
It's a brand we trust, a brand our fitters regularly recommend, and a brand our customers return to time and time again.
Need help?
Not sure where to start? That's where we come in.
For over 25 years, professional bra fitting has been at the heart of what we do. Whether you're new to Panache or already a loyal fan, our experienced fitters can help you find the styles and sizes that work best for your body.
DeBra's proudly stocks bras in sizes 6–36 and cup sizes A–LL, with expert advice available every step of the way.
We offer complimentary In-Store Fittings, Virtual (Zoom) Fittings, phone consultations, and support via Live Chat, so expert guidance is always within reach.
Book your complimentary In-Store Fitting Appointment or a Virtual Fitting Appointment, or if you have a question, you can contact our customer service team during business hours through Live Chat, which can be found in the bottom right hand corner of the website.