Free shipping on all orders over $150

Easy 30-day returns

Free shipping on all orders over $150

Easy 30-day returns

Free shipping on all orders over $150

Easy 30-day returns

28E Bras & Swimwear

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28E Bras & Swimwear

The perfect bra starts with the perfect size. If you know your size is 28E and you are looking for the perfect fit, you'll want to make sure that:

Your 28E bra fits snugly around the back and sits evenly on the body from front to back.
Underwires must sit flush against your chest.
Your whole breast is fitting into the cup with NO spillage or gaping.
You should be able to fit your finger under the straps.

If you are unsure of your size, visit our fitting advice page to learn more about your size, or you can contact our fitters for a virtual phone or video fitting. Otherwise, check out our selection of 28E bras and swimwear below. If your purchase is $150 or more you'll get free shipping anywhere in Australia.

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25+ years fitting real women

Sizes 6–36, A–LL cup

In-store & virtual appointments

Mastectomy & post-surgery

Complimentary bra fittings

For every body – whether you're looking for your first fitting, a fresh size check or help finding something new, we're here to help.

Expert advice, at no cost – enjoy a complimentary bra fitting with our experienced team, backed by over 25 years of fitting experience.

Visit us in-store – book a fitting at our Penrith or Gold Coast boutique. Bookings are recommended to ensure dedicated time with a fitter.

Prefer to shop from home? Our complimentary virtual fittings are available Australia-wide via Zoom.

Specialist mastectomy fittings – our trained fitting teams offer complimentary mastectomy and prosthesis fittings at both stores. Bookings essential.

Easy returns

Not quite the right fit? We understand that shopping for lingerie online can be tricky. Our Fitting Consultants are here to help with alternative sizes and style recommendations.

30 days for online purchases – you can return online orders for an exchange or refund within 30 days of receiving them.

Shopping in-store? We're happy to help with exchanges within 14 days of purchase. Our team is always here to help you find the right fit before you buy.

Easy return options – bring your items back to either our Penrith or Gold Coast store, or return them to us by post. Return postage costs are the customer's responsibility.

Something not quite right? If you believe your item is faulty, get in touch with our team and we'll help you work through it.

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